Helping families and businesses understand the benefits of renewable energy with a user-friendly website.
Neotek was founded to market portable subscription solar devices along side traditional solar energy setups. We were tasked to handle their brand identity based on a pre-existing strategy and develop a website.
In a crowded market of established players, they needed a digital presence that would set them apart.
We tagged along with their team on a market research trip to fully understand the problem Neotek wants to solve and the core needs of their target audience. The ball was in our court to develop a website that helps customers make informed decisions.
Our strategy focused on user experience and clear communication. Helping customers compare and contrast various options before making a purchase would help Neotek long term goals for customer satiafaction and retention.
